Al-Mohanna | Brand Identity Redesign
Al-Mohanna Pharmacies | Brand Identity Redesign This project presents a complete brand identity redesign for Al-Mohanna Pharmacies. The goal was to create a visual identity that feels simple, modern, and trustworthy, while still respecting the brand’s existing recognition. The client wanted to maintain the original Arabic logotype and typography, so the redesign focused mainly on refreshing the logo icon and visual system. I explored 6 different logo icon concepts, each built around the brand values of care, health, and approachability. The final selected icon achieves a balance between clarity, warmth, and scalability, to be suitable for both digital and physical applications. The new identity system includes: - Logo system & variations - Color palette - Typography (Arabic & English) - Pattern design - Packaging & stationery - Pharmacy storefront & vehicle branding - Marketing & medical applications
